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Q&A with Aneela Idnani Kumar, who turned a bad habit into a Minnesota Cup-winning idea

18 Dec 2018


Aneela Idnani Kumar’s pursuit of product to help address her own mental health disorder led to her founding HabitAware, a startup that recently won the grand prize in the Minnesota Cup business-idea competition.

Idnani Kumar and her husband, Samir, launched St. Louis Park-based HabitAware about three years ago to develop a bracelet that would alert wearers when they are performing repetitive actions, like hair pulling, that can be symptoms of mental health conditions.

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