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Trio seizes opportunity for a boutique in downtown Elk River

3 Feb 2017


Three vendors saw opportunity for a boutique when they heard that 717 Main St. in downtown Elk River was available for rent.

Their vision became reality when The Occasional Fling opened. The store is open from 10 a.m. to 6 p.m. Wednesday through Saturday.

Owners of The Occasional Fling are: Margaret (Mike) Ende, Dawn Seifert Rolfs and Jackie Riebel. Their new store in downtown Elk River opened Feb. 1.

Margaret (Mike) Ende, Dawn Rolfs and Jackie Riebel are the owners.
Ende and Rolfs are cousins and Ende and Riebel met at the boutique that operated in the lower level of Olde Main Eatery. Now all three are friends.
They had been vendors at different boutiques and thought having the Elk River store was a chance to show their real talent.
“The three of us all have many different likes and tastes, so we mesh well as owners,” Riebel said.

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City of Elk River Economic Development
13065 Orono Parkway | Elk River, MN  55330
phone 763.635.1000